Fanmoji's take on Facebook's F8 developer conference and the future for Augmented Messaging

Fanmoji, Facebook F8 & Augmented Messaging

Facebook’s hotly anticipated F8 Developer conference took place last week, and with loads of exciting developments across various components of their platform. If there was one thing we took away from it - it was simply that the impact on Fanmoji’s future growth could be huge. Here’s our take on what they said, and what it means for us (and hopefully you too!), along with some industry takes and further reading if you wish to delve deeper.

Facebook mentioned a whole host of features from Chat Extensions (allowing closer / smoother integration with Messenger - great for us) to Camera Effects (Augmented Reality / AR) and Spaces (Virtual Reality / VR).

They’re building a set of tools that have a heavy focus on Messaging and increasing personal sharing. Messenger remains at the core of this.

It seems as though, for the first time, Facebook is truly opening its platform to third-party developers, with an opportunity for these companies to yield real commercial return for their participation in this vast and amazing journey which will be shared by 2 billion users.

As a leader in augmented messaging, with existing ties with platforms such as Apple’s iMessage, the F8 announcement is an exciting moment in the life of Fanmoji. We’ve already devised how existing and new products and apps could fit into Facebook’s future, and connected with Facebook teams for implementation planning.

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The business opportunity for Fanmoji:

  • Monetise existing and future augmented messaging assets, expanding use and creating a truly frictionless experience for a 2 Bn customer-base worldwide
  • Integrating Fanmoji assets into Messenger (in the short term) and the new AR/VR platforms built by Facebook (longer term)

  • Monetisation will result from the traditional Fanmoji model (freemium with IAPs - short term implementation) as well as with brand partnerships, all part of Fanmoji’s roadmap for the coming 12 months

  • The growing slate of IP owners partnering with Fanmoji will benefit greatly from the integration into the Facebook platform, in terms of reach and very importantly, in terms of enhanced assets created, published and managed by Fanmoji

  • Alongside the existing iMessage integration, and in parallel with other conversations we cannot reveal right now, the Facebook integration will further establish Fanmoji as the publisher of choice for IP owners and fans alike

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Industry thinking on the latest Facebook developments and opportunities:

Tech Crunch on the opportunities for Start-Ups: https://techcrunch.com/2017/04/21/who-will-be-the-pixar-of-ar/

Buffer’s take on the future of Facebook and marketing for brands: https://blog.bufferapp.com/facebook-f8-conference-2017-recap?utm_campaign=weekly_digest_week_2017W16_dormant_test_control&utm_medium=email&utm_source=digest

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Top 3 Events In The UK This Weekend!

Every week we get asked that question..."What you up to this weekend" to which we respond..."dunno". Well my friends you can turn that dunno into an I KNOW with our top events around the UK.

1. The London Coffee Fest

This weekend London gets a whole host of caffeinated fun with the London Coffee Fest coming to Brick lanes Old Truman Brewery! The festival runs for four days from 6-9th April, now that’s a lot of coffee to be tried and tasted.

Coffee lover will be living the dream at this festival; they even got you covered on tasty street food snacks, even more reason to buy a cup of coffee to wash it down with ay? 

No tickets required just turn up and enjoy!

2. RHS Flower Show Cardiff

Cardiff get ready for the RHS flower show! Gardening season is upon us, so where better to brush up your skills and see some beautiful flowers than RHS’s first major outdoors show of the year. Three days of plant based fun, what more could you ask for! It’s also in Bute Park so why not make a day of it, can always check out Cardiff castle while you’re there too!

Runs from 7-9th April and you can get your tickets from here http://rhscardiff.seetickets.com/content/ticket-options

3. Head to the beach

We know it’s not technically an event but how often do we see Mr Sunshine on the weekend? Meant to be a right scorcher this weekend so why not get out and about, head to the nearest beach…a pond will even do and enjoy the sun! Take a picnic, portable BBQ and some booze…Lovely jubbly. The weather will continue to be brilliant with temperatures of 23C expected on Sunday, so don’t forget the sunscreen or we’ll all look like twats on Monday.

Competition T&C's

  1. The competition is open to residents of the United Kingdom aged 16 years or over.
  2. Unfortunately, we can't deliver to addresses outside the UK and Ireland.
  3. There is no entry fee and no purchase necessary to enter this competition.
  4. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.
  5. Route to entry for the competition and details of how to enter are via www.twitter.com/Fanmoji and www.facebook.com/WeRFanmoji/
  6. Only one entry will be accepted per person. Multiple entries from the same person will be disqualified.
  7. Closing date for entry will be 12th March 2017. After this date the no further entries to the competition will be permitted.
  8. No responsibility can be accepted for entries not received for whatever reason.
  9. The rules of the competition and how to enter are as follows: Follow @Fanmoji on Twitter or Facebook, RT/Share for Wales, OR Like for Ireland to win the Six Nations 2017 10th March match. 
  10. Fanmoji is not responsible for inaccurate prize details supplied to any entrant by any third party connected with this competition.
  11. The prize is as follows: A Fanmoji T-shirt with a Fanmoji sticker of your choice printed on the front. 20 entries picked out at random for will receive a box of emoji chocolates from Choc on Choc. The prize is as stated and no cash or other alternatives will be offered. The prizes are not transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice.
  12.  Winners will be chosen: At random by software, from all entries received and verified by Fanmoji.
  13.  The winner will be notified by DM on Twitter/Facebook within 5 days of the closing date. If the winner cannot be contacted or do not claim the prize within 14 days of notification, we reserve the right to withdraw the prize from the winner and pick a replacement winner.
  14. Fanmoji will notify the winner when and where the prize is delivered.
  15. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.
  16. The winner agrees to the use of his/her name and image in any publicity material, as well as their entry. Any personal data relating to the winner or any other entrants will be used solely in accordance with current [UK] data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.
  17. Entry into the competition will be deemed as acceptance of these terms and conditions.
  18. This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook, Twitter or any other Social Network. You are providing your information to Fanmoji and not to any other party. 

What Six Nations Player Are You?

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Ever wondered what Six Nations rugby player you are?... Nah? we haven't either but it's a bit of fun! 

Fancy yourself to be fast as lightening, strong as steel or light on your feet like a ninja? Perhaps the party follows you around or you prefer a quiet night in? Take the quiz to determine what player you're most similar to...what could be more fun?! Except actually watching rugby of course. Second best?

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Get behind the lads and show your support during the 6 Nations with Scotmoji, Irishmoji and Welshmoji for fun rugby themed emoji-stickers! 

6 Nations Emoji Quiz!

The 6 Nations is in full swing and we love nothing more than adding some emoji fun into the mix! So if you love rugby and emojis as much as we do then this quiz should be a walk in the park...so give it a TRY! 

  • The rules are pretty simple, once you've worked out the players FULL name just write it in the box below! 
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Get behind the lads and show your support during the 6 Nations with Scotmoji, Irishmoji and Welshmoji for fun rugby themed emoji-stickers!